Soch opens new store in Vijayawada

Vijayawada: Soch, the most loved ethnic wear brand in India expands its presence bringing its exquisite ethnic wear collection to fashionistas in Vijayawada with the opening of its new store at the VSN Mall. With the inauguration of its third store in the city, Soch continues to cater to the growing demand for elegant ethnic fashion in the State.

According to a release, the stunning 1,500 –sq ft store in Vijayawada is a perfect destination for fashion enthusiasts to explore a vast selection of Soch’s signature style including salwar suits, dresses, gowns, kurti suits, sarees, kaftans, and more, all in vibrant colours and gorgeous silhouettes, catering to every ethnic and occasion wear preferences.