Delhivery most preferred 3PL partner for early-stage D2C brands: Redseer report

Mumbai: Delhivery, India's leading integrated logistics services provider, has been named the most preferred partner for early-stage direct-to-consumer (D2C) brands, according to a recent industry report by Redseer Strategy Consultants.

The report highlights the crucial role of third-party logistics (3PL) providers in the meteoric rise of India's D2C market.

It emphasises Delhivery's standout position as a key partner for early-stage D2C brands seeking exceptional customer experience and a comprehensive logistics solution. This goes beyond just shipping, offering features like real-time tracking, efficient returns management, wide delivery reach, and easy integration with online marketplaces. On top of that, Delhivery prioritises customer experience with a user-friendly interface, helpful support, and on-time deliveries.

"Among 3PL providers, while both Delhivery and Bluedart stand out on overall metrics," says Redseer. "Delhivery has outperformed in providing superior customer experience and features, as it provides a full-stack solution," it adds.

The report highlights the remarkable growth of D2C brands in India, surpassing traditional retail markets. While annual D2C shipments have skyrocketed from 0.1 billion in 2019 to 0.6 billion in 2023, estimates indicate the market could reach $ 2.2-2.7 billion by 2028, growing at 35-40% year-on-year from 2023 to 2028.

Redseer's report underscores the critical role of 3PL providers in fuelling this D2C boom. By offering customised, end-to-end logistics solutions – including warehousing, inventory management, shipment intelligence, and transportation – 3PLs empower young brands to bypass the need for substantial upfront investment in logistics infrastructure. Early-stage D2C brands are now partnering directly with 3PL service providers due to their customised solutions approach, instead of relying only on aggregators. 3PLs, in turn, are innovating to cater to the evolving needs of these new-age brands.

“Third-party logistics providers are integral to the value chain of new-age D2C brands. They are continuously innovating to address the unique needs of these brands, fostering partnerships from the early stages of the brand journey,” said Kanishka Mohan, Partner, Redseer Strategy Consultants.

Within the 3PL logistics landscape, Redseer has highlighted factors like brand and customer experience, and operational efficiencies that are important for new-age brands when choosing their preferred partners. While both Delhivery and Bluedart stand out on overall metrics, Delhivery has outperformed in providing superior customer experience and features, as it provides a full-stack solution.