Shiprocket deploys Snowflake's AI Data Cloud

New Delhi: Data cloud company Snowflake, on Wednesday, announced that e-commerce enablement platform Shiprocket has successfully deployed its artificial intelligence (AI) Data Cloud, which will empower 1.5 lakh Indian merchants providing faster access to data to allow businesses to make data-driven decisions quickly, gaining a competitive edge.

This will also empower Shiprocket to streamline data operations, gain real-time insights, and deliver an enhanced customer experience for its vast network of merchants.

"This strategic collaboration empowers our sellers to scale their data infrastructure seamlessly as their businesses grow," Saahil Goel, MD & CEO of Shiprocket, said in a statement. "The enhanced data processing capabilities and real-time insights provided by Snowflake will enable our sellers to optimise their operations more efficiently," he added.