Niloufer Cafe Launches New Tea Powder
Anumula Babu Rao, Chairman and A Shashank, MD, Niloufer Café, during the launch of new tea powder brand, in Hyderabad on Friday
Hyderabad: Niloufer Cafe, a chain of café outlets, on Friday announced its expansion in the FMCG sector with the launch of Niloufer Supreme Tea Powder. The product will be available online and in supermarkets across Telangana and Andhra Pradesh.
Addressing the media during the launch, Anumula Babu Rao, Chairman, Niloufer Café, shared insights into his meticulous tea selection process. He informed that he actively participated in tea auctions in Assam, carefully assessed colour, taste, and variety before choosing the perfect blend for Hyderabad - a city renowned for its love of biryani and tea.
“For us, the customer is God. I do not want any complaints about the taste or quality of our tea,” he asserted.
Anumula Shashank, Managing Director, Niloufer Cafe, highlighted the brand’s legacy, stating, “For 46 years, we never shared our journey with the media. Today, we are embracing media and social media as key assets. Despite not announcing our Hi-Tech City branch opening on Instagram, it received an overwhelming response. Now, we are taking a big leap into the FMCG sector with Niloufer Supreme Tea Powder, initially focusing on Hyderabad before expanding to Andhra Pradesh and Telangana.”
Triguna Venugopal, Vice President, emphasised on Babu Rao’s passion for tea, revealing that he is known as a “tea lover” in Assam and West Bengal.
