Korean beauty brand Etude debuts in Hyd

Hyderabad: Korean beauty brand, Etude announced its debut in Hyderabad by hosting first event at Tira Store in Sarath City Mall, here.

An official release from the brand said that Dear Darling Water Tint, Heart Pop Blusher, curl-defining Curl Fix Mascara, Play Color Eyes Palette, and other products were showcased at the event. The newly released Dear Darling Oil Tint of the “Pink Me Up” look was the highlight, it added.

The other highlight of the event was a masterclass conducted by makeup artist Rihanna, who shared her expertise with the audience. Using Etude’s product range, she created makeup looks that transitioned from day to night.

A host of beauty influencers and media personalities were present in Etude’s signature colours. The attendees shared their experiences about beauty and got the opportunity to know about Etude’s product line.