Chivas Luxe Collective Unveils 5th Edition Of Alchemy

Hyderabad: Chivas Luxe Collective, a luxury perfume brand launched the 5th edition of Alchemy in Hyderabad. Chivas Luxe Collective Alchemy is co-curated by Sunil Sethi, Founder, Sunil Sethi Design Alliance, and designer Aashish N Soni. Fashion designer Jayanti Reddy, gallerist Aparajita Jain, fashion stylist Anaita Shroff, and film actor Naga Chaitanya revealed the range of perfumes.

On the occasion, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “Chivas Luxe Collective Alchemy celebrates refined craftsmanship and luxury, echoing the ageless quality of our brand. This year, Chrysalis perfectly encapsulates our journey, inviting connoisseurs to experience luxury not merely as an end product, but as a narrative woven through imagination and emotion. We are thrilled to partner with visionaries whose journeys ignite imagination.”

During the event, Jayanti Reddy displayed her creations, which included a creation showcasing inlay and engraving of Bidri craft, along with a floor installation and backdrop textile art. Aparajita Jain, took center stage, illuminating the process of transformation, an official press release said adding that with each of her pieces, she revealed the intricate stories embedded within.

To explore the future of contemporary times, two artists brought alive different areas of the Taramati Baradari monument.