B’lore-based D2C brand WellBe Foods now in Hyd

Hyderabad: WellBe Foods, a Bengaluru-based direct-to-consumer brand specialising in clean food choices, has expanded its presence in Hyderabad, marking a significant step in its regional growth strategy. As a part of this plan, the brand will be available in over 9,000 general trade (GT) stores throughout the city. With this move, WellBe will also become the first clean-label snacks brand with a ‘No Nasties’ promise to foray into the GT market in India, a company media release says.

This milestone is in line with WellBe Food’s strategic initiative to reach 25,000 general trade stores throughout South India by the end of FY 2024-25. With the current launch, the company aims to clock 50 per cent growth year-on-year from the city market. The company has decided to expand its footprint in Hyderabad after its success with 300 stores across various channels including regional chains, SMAT, and Modern Trade.

“We are committed to leveraging the city’s market dynamics to introduce our range of traditional snacks in a healthier avatar to an even broader audience,” Gaurav Manchanda, Founder and Managing

Director of WellBe Foods, said.