Aditya Birla’s Jewellery Brand Opens 3rd Store In Hyd

Hyderabad: Indriya, an Aditya Birla Group’s jewellery brand, launched its third store in A S Rao Nagar, Hyderabad, followed by recent openings in Kondapur and Kompally. These stores will offer 16,000 curated pieces and over 5,000 exclusive designs. Since its debut in July, Indriya has expanded its presence with 18 stores across India, including five in Delhi, three in Mumbai, two each in Ahmedabad, Jaipur, Pune and Hyderabad, and one each in Indore and Surat. With this latest opening, Indriya has strengthened its national footprint and set the stage for its growth in South Indian market.