Reliance Group unveils brain mapping for IPL Ads: Here's how?

In a groundbreaking move set to transform sports marketing, Mukesh Ambani’s Reliance Group has introduced cutting-edge brain mapping technology to revolutionize advertising strategies for the Indian Premier League (IPL). Announced on February 25, 2025, this innovation leverages neuroscience to analyze consumer behavior and enhance engagement with IPL advertisements.

Redefining IPL Advertising with Neuromarketing

With IPL broadcast rights soaring close to $10 billion, Reliance is under pressure to optimize advertising impact. The company’s adoption of neuromarketing—an advanced technique combining neuroscience and data analytics—marks a significant shift in sports advertising. Studies reveal that IPL ads generate up to four times higher engagement than those on platforms like YouTube and Instagram, making them a goldmine for advertisers.

Neuromarketing expert Dr. Giovanni Pola, Director of the International Neuromartech Observatory, highlights the role of AI in refining these insights. By mapping brain responses to IPL content, Reliance pinpoints areas of the brain responsible for attention, emotion, and memory—key factors that drive ad effectiveness. Findings indicate that IPL ads trigger heightened brain activity in these areas, proving their superior impact over other digital advertisements.

Opening the Doors for Small Businesses

In a strategic move, Reliance is making IPL advertising more accessible to small businesses. The company has introduced budget-friendly ad packages starting at $17,000, allowing smaller enterprises to tap into the massive IPL viewership. Previously, premium IPL ad slots were dominated by corporate giants, but this initiative levels the playing field, offering businesses of all sizes a chance to reach millions.

While the opportunity is exciting, small businesses may still need reassurance about ROI before making such an investment. The deep insights provided by brain mapping could be the key to convincing them, offering clear evidence of the engagement and impact their ads could achieve.

By merging neuroscience with strategic marketing, Mukesh Ambani’s Reliance Group is setting a new benchmark in sports advertising. As this technology advances, it may well become a game-changer for how brands approach marketing—not just in sports but across industries.