RCB Surpasses CSK and MI to Become the Most Followed IPL Franchise on Instagram
RCB becomes the most followed IPL team on Instagram with 18 million followers, surpassing CSK and MI. Discover how their engaging content strategy led to this milestone.
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Royal Challengers Bangalore (RCB) has become the most popular team in the Indian Premier League (IPL) on Instagram, reaching 18 million followers. This is a big achievement because RCB now has more followers than other major teams like Chennai Super Kings (CSK) and Mumbai Indians (MI).
In November 2023, RCB had fewer followers than CSK and MI. But thanks to RCB's social media team as they were able to create unique, fun, and engaging content. The social media team's efforts helped RCB specially connect with their fans. The content strategy and the strong support from their fans have pushed RCB to the top.
At present, RCB is leading the IPL franchises in Instagram followers. CSK stands second with 17.7 million, followed by Mumbai Indians at 16.2 million.
