Westside inaugurates 224th store

Hyderabad: Westside, a part of the iconic Indian family-TATA, has inaugurated its 224th store in Hyderabad, Telangana state, with an aim to inspire fashion enthusiasts. Located at Road no.2, Banjara Hills, the store is spread across 30,142 sq.feet. With a conscious effort of making style simple for every moment, it will feature most of Westside’s brands across apparels, accessories, cosmetics, and footwear - all at one location.

The new store seamlessly embodies the brand's vision of delivering an extraordinary retail experience, providing customers with contemporary and modern fashion trends at an exceptional value. It is committed to offering a seamless shopping experience, with meticulously arranged and clutter-free displays that highlight the newest fashions. With distinctive style, the brand embraces innovation and refreshes their collection every three weeks on Friday.

Indian wear by Westside is equally fashionable and engaging as the western wear. Utsa offers a versatile collection and is the modern solution to the everyday ethnic wardrobe. The most loved Bombay Paisley presents a contemporary, creative, free-spirited and fusion while Vark is coordinated ethnic wear for occasions that are modern, opulent, warm and sophisticated. Zuba, on the other hand, is premium day-wear that personifies elegance and modernity that is majestic and understated. NUON is for all young girls who love party-glam and are zestful about fashion. The brand reflects youth that engages a social generation. L.O.V is the answer for anything subtle and flattering. The collection at Gia is smart, casual and comfortable for all curvy women. Wardrobe, a 9 to 9 fashion, is a work wear that is stylish, sophisticated and confident. Right from casuals to fusion to Indian they have it all.

For millennials for whom fashion comes first, NUON MEN is the go-to clothing line with curated street-wear that is always trending. E.T.A is relaxed urban wear with an ethnic edge. It is more Indian, artisanal and inspired from contemporary ethnic styles. Studio west offers an exclusive range of beauty products not only for Indian women, but for men as well. With an extensive range of cosmetics, fine fragrance and mists, luxurious bath & body products, this cosmetic line is cool and edgy, creative, disruptive for everyone who is confident, loves to express and are fashionable.

Westside's kids wear effortlessly combines fashion and functionality. The collection showcases an array of charming and trendy outfits, designed to bring out the playful spirit of your little ones. From adorable dresses and stylish tops to cozy knitwear and versatile bottoms, Westside offers a delightful selection for every occasion.