Sparking a crucial conversation about the quality and safety of the food people consume, Zerodha’s co-founder and CEO Nithin Kamath on Tuesday said that Indians need to question what goes into the food they consume as the sugar content in most of the food and adulteration in food items such as “masalas (spices), milk and protein” is “slowly killing us”.

Sharing a news article on sugar consumption in a post on X, Kamath wrote, “We Indians need to question what goes into the food that we consume. The more we ask, the better choices we will have. The sugar content in most of our food is ridiculous”.

Further in the post, the co-founder pointed out the widespread adulteration in essential food items such as masalas, milk, and protein supplements. “There is adulteration in food items like masalas, milk and protein. And then there are substandard chemicals used in food colouring and preservatives in fruits and vegetables. They are all slowly killing us. This applies to both packaged foods and food from many restaurants,” Kamath said.

Since being shared, the post has been viewed over 25K times.

Agreeing with Kamath, several users also shared their thoughts.