Levi’s Launches New Campaign

Clothing brand Levi’s has unveiled a new campaign, ‘Easy in Levi’s’ featuring Diljit Dosanjh its global brand ambassador. The campaign showcases the brand’s latest launches in relaxed and loose fit styles. The latest line-up includes 555 Relaxed Straight, the 568 Loose Straight and the 578 Baggy. It unfolds through a series of dynamic montage films that capture Diljit Dosanjh in his comfort zone—at soundcheck, effortlessly moving through his world in Levi’s Loose Fits. The

Amisha Jain, MD, Levi Strauss & Co, said: “With ‘Easy in Levi’s®’, we’re tapping into the growing demand for relaxed and loose silhouettes that marry comfort with style. Diljit Dosanjh brings this vision to life, proving that when you feel good in what you wear, effortless style follows.”