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How Countries Celebrate Love: Valentine’s Day Traditions 2025

From Japan’s chocolate-giving to Argentina’s Sweetness Week, discover 18 unique ways love is celebrated worldwide this Valentine’s Day 2025.

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How Countries Celebrate Love: Valentine’s Day Traditions 2025
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14 Feb 2025 3:13 PM IST

Valentine's Day, observed globally on February 14, manifests through diverse customs that reflect cultural interpretations of love and affection. Here's an overview of unique Valentine's Day traditions from various countries in 2025:

Argentina: Instead of February, Argentinians dedicate a week in July to "Sweetness Week," during which partners exchange kisses and share chocolates and other confections. This practice began as a commercial initiative but has since evolved into a cherished tradition.

France: Often considered a romantic epicenter, France has a history of Valentine's Day customs. Notably, the village of Saint-Valentin becomes a focal point of romance between February 12 and 14, with decorations of love notes, roses, and marriage proposals adorning the area.

South Korea: South Koreans have a distinctive approach, celebrating love-related days on the 14th of each month. For instance, May 14 is "Rose Day," June 14 is "Kiss Day," and December 14 is "Hug Day." Additionally, single individuals observe "Black Day" on April 14 by consuming black noodles, reflecting on their single status.

Philippines: In the Philippines, Valentine's Day is marked by mass wedding ceremonies sponsored by the government. These events provide numerous couples the opportunity to wed simultaneously, making it a significant occasion for many.

Ghana: Recognizing its status as one of the world's leading cocoa producers, Ghana celebrates February 14 as "National Chocolate Day." The day features performances, music events, and special themed menus in restaurants to honor the nation's rich cocoa heritage.

Bulgaria: On February 14, Bulgarians observe "San Trifon Zartan," known as "Day of the Winemakers." Couples, both young and old, commemorate their love by sharing glasses of local wine, celebrating both their affection and the country's winemaking traditions.

Wales: Welsh tradition celebrates "Dydd Santes Dwynwen" on January 25, honoring Saint Dwynwen, the patron saint of lovers. On this day, individuals exchange uniquely handcrafted wooden spoons, a custom practiced since the 16th century.

Spain: In Valencia, Spain, October 9 marks the "Feast of Saint Dionysus." The celebration involves men crafting "macadora," marzipan figurines, to gift to their female companions. The day also features vibrant parades throughout the region.

China: In the Miao region of southwest China, the "Sisters' Meal" festival occurs on March 15. During this event, women don silver accessories and ornate dresses, preparing colored rice dishes presented on silk fabrics to young men. The items discovered within the rice convey messages about the potential relationship's future.

Denmark: A relatively new addition to Danish festivities, Valentine's Day on February 14 involves friends and lovers exchanging handmade cards adorned with pressed white flowers, known as snowdrops, emphasizing mutual appreciation and affection.

Romania: Romanians celebrate love on February 24, blending Valentine's Day with spring's arrival. On this day, young couples venture into forests to gather flowers, while some wash their faces with snow, rituals believed to bring good fortune.

Estonia: February 14 in Estonia is "Sobrapaev," or "Friendship Day." The inclusive celebration encourages the exchange of gifts among friends, family members, and couples, highlighting the value of all relationships.

Japan: In Japan, Valentine's Day on February 14 is characterized by women presenting chocolates to men. The favor is returned a month later, on March 14, known as "White Day," when men reciprocate with gifts.

Czech Republic: May 1 is the day of love in the Czech Republic. On this day, couples visit the statue of poet Karol Hynek Macha and share a kiss beneath cherry trees, a gesture believed to bring good luck.

Brazil: Brazil's "Dia dos Namorados," or "Lovers' Day," is observed on June 12. The occasion involves the exchange of chocolates, cards, and flowers, accompanied by music festivals and dance performances. Family gatherings are also a common aspect of the celebration.

England: Historically, English women placed five bay leaves under their pillows on Valentine's Eve, hoping to dream of their future husbands. In Norfolk, "Jack Valentine" acts as a Santa Claus figure for Valentine's Day, leaving gifts for children.

Italy: Originally marking the arrival of spring, Italians now celebrate Valentine's Day with the exchange of gifts and romantic dinners. An old tradition involved unmarried women waking before dawn to spot their future husbands.

Slovenia: In Slovenia, February 14 is associated with the beginning of work in vineyards and fields. A popular belief holds that birds propose to each other on this day. To witness this event, individuals walk barefoot through often still-frozen fields.

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