Fashor introduces ‘Size Exclusivity’ for modern Indian woman

Mumbai, Nov 14: Fashor, one of India’s fastest-growing and most innovative ethnic and fusion-wear brands, is proud to announce the launch of its ‘Size Exclusivity’ initiative, marking a significant stride toward inclusivity and personalization in fashion. As the brand redefines affordable style for today’s discerning Indian woman, it continues to set industry standards by blending traditional craftsmanship with modern trends and an unwavering commitment to sustainability.

Co-founded by Vikram and Priyanka Kankaria, Fashor’s vision centers on celebrating the elegance and individuality of every woman. With over 10 lakh loyal customers across India and an impressive digital footprint on leading marketplaces like Myntra, Ajio, and Nykaa Fashion, Fashor remains dedicated to offering styles that resonate with customers across all body types and style preferences. The brand’s ‘Size Exclusivity’ initiative, crafted after extensive research on body diversity, introduces an expanded range from S to 6XL. By bringing accessibility and inclusivity to the forefront, Fashor continues to enhance the consumer experience and make fashion a celebration of self-expression for everyone.

“Fashion should empower, not exclude,” says Priyanka Kankaria, Co-founder and Chief Product Officer. “With ‘Size Exclusivity’, we are reaffirming our commitment to providing stylish, quality clothing that fits and flatters every body type, reinforcing our dedication to inclusivity, comfort, and self-expression.”

This collection is available exclusively on Fashor’s website and through select retail partners, enhancing access to the brand's unique, contemporary ethnic styles for a diverse audience. This initiative aligns with Fashor’s broader mission of delivering high-quality, inclusive fashion while staying true to sustainability, with each piece crafted from pure fabrics designed to be timeless and versatile. The brand also aims to further expand its reach with plans for over 100 exclusive brand outlets (EBOs) nationwide, enhancing its omnichannel presence to cater to the evolving preferences of modern consumers.

Vikram Kankaria, Fashor’s visionary Co-founder and CEO, leads the brand’s growth with his strategic acumen and background in investment banking. Under his leadership, Fashor has captured the attention of both customers and investors, recently securing $5 million in funding from Blume Ventures. This investment will further accelerate Fashor’s expansion and brand-building efforts, reinforcing its position as a pioneer in making quality, design-driven fashion accessible to a broader audience.

Fashor’s Size Exclusivity initiative is another milestone in the brand’s mission to become the leading choice for women’s ethnic and fusion wear in India and beyond. With over 500 new styles introduced monthly, Fashor invites all women to experience style that’s both inclusive and empowering.