Demand for Backup Power Rising With Increased Energy Usage
Electricity is the lifeblood of the modern world. It supports various products and services that enhance the quality of life. Today, the need for constant power is growing faster than ever. People are using more devices and organizations rely on energy-powered technologies to operate, leading to a rising demand for backup power. For many entrepreneurs, it’s not just an option but a necessity.
Factors That Increase Today’s Energy Usage
Energy consumption is highly associated with economic and population growth, as well as the ever-evolving technological landscape. The U.S. Department of Energy (DOE) reported that electricity demand in data centers has tripled over the past decade and is anticipated to double or triple again by 2028. That’s due to the rise of artificial intelligence (AI), manufacturing and the shift toward more electrified industries.
The electric vehicle (EV) industry is an example of an electrified sector. Powering an increasing number of EVs could account for 6%-8% of total electricity demand by 2035. As automobile manufacturers make more fully electric vehicles, the production process can be energy-intensive.
Smart devices are also transforming traditional homes and offices into intelligent spaces through the Internet of Things (IoT). Sensors, self-driving cars, home security systems and other IoT devices can help promote sustainability. For instance, smart thermostats can automatically adjust heating and cooling systems, reducing unnecessary energy consumption. However, they require uninterrupted power to function.
Another factor is the increasing number of small companies. The U.S. averaged over 400,000 new business applications monthly in 2024, which can translate into higher energy consumption. Many independent companies adopt technology and operate longer hours, especially in the hospitality sector, adding to energy demand.
The Growing Demand for Backup Power
The portable generators market is seeing rapid growth due to the rising demand for backup power. There are several factors affecting this.
A power outage isn’t just a minor inconvenience anymore — it’s a safety hazard that can cause food spoilage and endanger individuals relying on powered medical equipment. For businesses, it may disrupt supply chains and decrease productivity, leading to revenue loss. Backup power devices ensure that all critical equipment and services remain operational during disruptions.
As the planet warms, people are expected to use more electricity mostly for cooling. The increasing energy usage heightens the risk of power disruptions. Moreover, many areas are prone to regular outages and natural disasters, which further fuels the demand for backup power. Instant power supply is now mandatory to keep essential functions during emergencies at home and in offices.
Every company requires a backup generator, regardless of the business size or sector. Health care firms need it to ensure patient safety, data centers require it to prevent data loss, and retail establishments must have an uninterrupted supply to operate security systems and refrigeration units. Power disruptions can last from a few minutes to days, and any downtime can result in profit loss. Therefore, businesses must prepare for short- and long-term outages to remain operational.
Action Steps for Small-Business Owners
Secondary electrical systems also come in various sizes and capacities. Residential models are small enough to power essential appliances like air conditioners and refrigerators. Industrial units can maintain operations for companies and other critical facilities, making them ideal for businesses.
Create a detailed list of electrical equipment used in your company. This includes computers, servers, lighting, HVAC systems and refrigerators. Consider hiring a qualified electrician who can provide accurate measurements and identify potential problems.
Evaluate the potential consequences of an outage on each critical operation to identify the level of backup power needed. Consider damaged goods, compromised security and revenue loss. Using that information, you can develop a contingency plan for emergencies and train staff on power disruption protocols.
The increasing demand for backup power is not just a passing trend but a necessity in today’s energy-dependent society. Business owners can use generators to keep their companies running smoothly and avoid irreversible losses.
