Case Study: How Our SEO Company in Kerala Boosted Ayurvedic Healthcare Rankings
Stay ahead of the curve – A feat in the modern world of digital marketing, so that businesses rise on the top to be the best amongst the rest. Here at TechPullers, our Kerala based SEO company, we boast personalized strategies to let businesses shine online. One of our recent success stories would be our partnership with Samwarthika Ayurvedic Hospital, where we made use of advanced SEO techniques to create a digital footprint for this ayurvedic treatment hospital and rank the client. This post takes a closer look at changes our custommade SEO strategy brought about for Samwarthika in online presence and traffic and engagement metrics. Whether an Ayurvedic healthcare provider or business from any other industry, the case study brings out how effective strategic SEO practices can result in high impact.
About the Client: Samwarthika Ayurvedic Hospital
Samwarthika Ayurvedic Hospital is a well known centre for ayurvedic treatment in Kerala well rooted in traditional Ayurvedic traditions and located in Muvattupuzha, Kerala. They had designed high quality Ayurvedic treatments available for the entire world and wanted to be one among the branded names in the field.
Key Objectives of the Project:
● A custom website with all their services and heritage.
● Make visible both locally and globally in search.
● Develop authority and credibility through content marketing with information.
● Engage with the target audience on social media platforms.
● Run targeted Google Ads campaigns for special Ayurvedic treatments.
At Techpullers, we take care of an all rounded approach towards SEO. For Samwarthika, we came up with a mix of OnPage SEO, OffPage SEO, Content Marketing, and Social Media Strategies, all suited to their requirements.
1. Website Development and Optimization
This website was developed on user friendly and SEO friendly characteristics. The site had the following:
● Simple Navigation: Friendly menus and clean interface.
● Mobile Responsiveness: Easy view on mobile devices.
● Fast Loading Speed: Optimized pictures and clean coding.
● Secure HTTPS Protocol: Building trust with increased security.
The features adopted are as follows:
● Service Pages: This featured stated descriptions of Ayurvedic treatments
● Blogs: Instructive articles of Ayurveda, which attracts organic traffic.
● Contact Forms: Simplified inquiry and booking processes.
We had considered all these factors and made sure we were delivering an amazing user experience simultaneously with optimizing the site for search engines.
2. Keyword Research and Onpage SEO
We made sure Samwarthika ranks for the right kind of keywords such as ayurvedic therapy in kerala. We zeroed in on all high impact keywords through competitor analysis and industry trend studies. These included the following:
● Ayurveda Hospital in Kerala
● Ayurvedic Massage Ernakulam
● Best Ayurvedic Centre in Kerala
● About Me
Onpage SEO Techniques:
● Title Tags & Meta Descriptions: For each page with core keywords.
● Content Optimization: All keywords used throughout the head, subheadings, and in the body content.
● Internal Linking: Related blog posts and pages of services were facilitated with easy navigation and at the same time enhanced with SEO.
● Image Optimization: Compressed images with the help of concise and descriptive alt tags helped rank well on an image search.
3. Off Page SEO and Backlink Building
Off Page SEO really enhanced Samwarthika's credibility.
Strategies We Used
● Guest Blogging: Published high quality articles on authentic health websites linking back to Samwarthika.
● Directory Listings: Featured the hospital in local and international directories specializing in healthcare.
● Social Signals: More social activity to stress out the signals for search engines.
All this gave a strong profile of backlinks with this metric improving the domain authority and thus having positive effects on the rankings in search, as well.
4. Content Marketing: Education Process
Here, we structured our strategy, as well, that is more of educating the users about ayurveda therapy in kerala.
Blog Topic Ideas
● "10 Reasons Why Ayurvedic Medicine for Chronic Conditions is Beneficial"
● "How to Choose the Best Ayurveda Clinic in Kerala"
● "The Science of Ayurvedic Massage Therapies"
We created organic traffic while establishing Samwarthika as an authority in Ayurvedic medicine with inspirational, educative, and keyword rich content.
5. Social Media Marketing: Engage to Get Noticed
We activated Facebook and Instagram channels for Samwarthika outreach to audiences
Social Media Summary Strategy:
● Published success stories, treatment highlights, and wellness tips periodical basis
● Used professional images and videos for healthy visual appeal
● Running seasonal based campaigns such as monsoon detox by Ayurveda.
All of these helped to create brand awareness and drive the website traffic.
6. Google Ads Campaigns: Targeted Website Traffic
For organic SEO, we initiated Google Ads campaigns for high converting keywords.
Campaign Features
● GeoTargeting: Geo Targeted towards Kerala, UAE, and all of the people who are interested in ayurvedic treatment around the world.
● Seasonal Ads : Treatment offers during peak seasons
● Cost Optimization: Maximized maximum ROI through regular tracking of ad performance.
Result Obtained
Our SEO campaign brought us actionable results for Samwarthika Ayurvedic Hospital.
1. Traffic Growth
● Organic traffic increased by 60% in three months.
● Direct traffic is up by 45%, which speaks well for brand recall.
2. More Engaging Metrics
● On the engagement metrics Sessions are up by 30% as they are more engaging for the visitors. .
● Bounce rates fell to 25%, due to better content and internal optimization.
3. Keyword Rankings.".
● A Number one search result for keywords related to the company Ayurveda Hospital in Kerala. .
● Rank position number one secondary keyword, Ayurvedic Massage Ernakulam. .
4. Mass Audiences
Furthermore, it catered to the visitors in the US, UAE, UK, Canada, and France along with India.
Users were acquired through channels of organic search, social media, and paid advertisement.
Conclusion
Samwarthika Ayurvedic Hospital is a perfect example of what can be achieved through planning and executing an SEO strategy. Something a business can learn from here is:
1. Tailor Made strategies pay off better: The concept of a hybrid approach wherein specific SEO efforts made on behalf of a client ensure better results.
2. Content is the King:Well informed quality content drives organic traffic and engagement.
3. Consistency is the Way Ahead: The process of creating an online brand will demand that processes in SEO, social media and paid campaigns are being done consistently.
4. Patience Will Pay: SEO does not give overnight results; it however slowly brings in sustainable revenue and profit with time.
