A match made in fashion heaven

By teaming up with Bollywood star, Siyaram's is not only tapping into a vast and enthusiastic fan base but also reinforcing its position as a brand that resonates with the modern Indian consumer

Siyaram's, one of India’s leading manufacturers of premium suiting and shirting fabrics and fashion apparels, has signed Bollywood superstar Ranbir Kapoor as their brand ambassador. This strategic partnership is set to elevate the brand's popularity amongst the youth, resonating with a new generation of discerning consumers who seek style, sophistication, and an unparalleled sartorial experience.

With an iconic heritage spanning about five decades, Siyaram's has become synonymous with high quality products, continuous innovation, and international futuristic designs that are local at heart yet international in appeal. Recognized for its exceptional craftsmanship and commitment to excellence, Siyaram's has consistently pushed boundaries, making global fashion accessible to Indian consumers. Their fabrics, garments, and textile products embody a culture of legacy and values, offering a perfect blend of tradition and modernity that resonates with millions of Siyaram's customers.

Talking to Bizz Buzz, Ramesh Poddar, Siyaram's Chairman and Managing Director said, “As Siyaram’s continues to innovate and redefine fashion for the modern Indian consumer, our partnership with Ranbir Kapoor marks a significant milestone.”

What excites us most about this collaboration is not just the association with a superstar, but the shared vision we hold for the future of Indian fashion. Ranbir’s natural charm and authentic style resonate with the values that Siyaram’s has championed for nearly five decades, he said.

Together, we are committed to bringing a fresh, vibrant energy to the brand, while staying true to our legacy of quality and trust. We see this partnership as a bridge between our rich heritage and the new generation of fashion-conscious individuals who are shaping the future, he added.

Expressing his delight, Ranbir Kapoor shared, “Siyaram's commitment to innovation, reliability, and superior quality are values I truly admire as well, and it is an iconic brand and a family favorite, like most Indian households. Their collection resonates with my style, offering designs that exude sophistication. Growing up, I vividly remember watching their larger-than-life advertisements on TV, which left a lasting impression.”

To be a part of this legendary legacy feels like a childhood dream coming true. It's truly a nostalgic homecoming and an honor for me to be the new face of Siyaram’s, a brand renowned over decades for its unwavering dedication to values of excellence, trust, and Indianness, and that has earned the respect and admiration across generations, he said.

As Siyaram’s embarks on this exciting next chapter, it plans to blend its storied heritage with one of the most celebrated actors of our time—Ranbir Kapoor, whose contemporary appeal is setting new benchmarks in men's fashion and aims to further build Siyaram's position as one of India's most loved fashion brands across generations.