4 designers steal the show at GenNext fashion show
The 37th edition of talent discovery program by Lakmē Fashion week in partnership with FDCI, reveals four outstanding winning designers
image for illustrative purpose
In a celebration of creativity and innovation, the 37th edition of INIFD presents GenNext, a pivotal talent discovery program by Lakmē Fashion Week in partnership with FDCI, has unveiled its latest batch of four exceptional winning designers.
Rohitash Notani (Rosani), Charmee Ambavat (The Terra Tribe), Kriti Greta Singhee (Kriti Greta Singhee), and Shimona Agrawal (Shimona Agrawal) emerged victorious, earning the opportunity to showcase their distinctive collections on the runway of Lakmē Fashion Week X FDCI, scheduled for the March edition in Mumbai.
Introducing the newest set of GenNext designers, Sunanda Khaitan, Vice President, Lakmē said, “Embracing the future of fashion begins with the creative minds we discover and foster through the GenNext program at Lakmē Fashion Week X FDCI. At Lakmē, we are constantly in search of what’s the next big conversation in beauty and fashion, and this season’s GenNext designers represent not only the resilience and creativity of a new era but also our commitment to identifying, nurturing, and empowering young talent who will sculpt the future of global fashion. We are thrilled to spotlight the GenNext winners as they unfold their creativity, in line with Lakmē's vision as a fashion-forward beauty brand with product lines and collection themes bringing forth a blend of fresh perspectives and avant-garde styles.”
Rohitash Notani, an IED Milan alum, blends conventional masculinity with feminine sensuality in "Anima & Animus," featuring high-end embroideries and workwear fabrics. Charmee Ambavat, a NIFT Mumbai graduate, draws inspiration from African tribes in "Indigene," showcasing versatile designs. Shimona Agrawal, a NIFT Gandhinagar alum, emphasizes sustainability in "Re-imagined for the Modern Soul," crafted from handwoven Banarasi silk. Kriti Greta Singhee, with degrees from NIFT Kolkata and Istituto Marangoni, explores geometric patterns in "Third Space-Sustainable Future" using organic hand-woven silks and Bengal cotton silks.
