Lenovo introduces end-to-end desktop customisation for gamers in India

Hyderabad: Lenovo, the technology powerhouse, has set a new standard in desktop computers by offering end-to-end customization options for their gaming customers. The brand is providing a comprehensive level of customization on gaming desktops, thereby empowering users to tailor their computing experience to their unique needs and preferences.

Customers can now upgrade their gaming desktops end-to-end across Legion and LOQ gaming desktops. They will be able to avail various type of customization options including:

• Processor upgrade up to the latest Intel i7 14th generation for enhanced performance
• Memory upgrade up to 32GB for improved multitasking capabilities
• Graphic card upgrade up to the powerful Nvidia RTX 4060Ti for a superior gaming and graphic design experience
• Other upgradable components such as storage options (SSD + HDD), WiFi connectivity, and front and rear fan selection for better cooling and airflow within the system

Lenovo’s ‘Configured by you, for you’, customisable options allow consumers to create a desktop system that suits their requirements, whether for work, gaming, or creative projects and it just takes few minutes to build your own gaming PC.

According to recent Statista reports, India’s desktop PC market is experiencing a surge in demand as more businesses and individuals are demanding reliable and affordable computing solutions. Additionally, the demand for customizable PCs is also on the rise. Built-on-order desktops allow customers to choose the specific components and specifications they want in their computer, resulting in a customised and tailored system that meets their exact needs and preferences.

Commenting on this, Ashish Sikka, Director and Category Head, Lenovo India said, "As the needs of present day consumers diversify, we understand that every user has different needs and preferences when it comes to their computing experience. With our extensive customization options, users can access a high-performance system that is tailored to their requirements, and have control over the quality and type of components used in their desktops.”

To encourage the trend, Lenovo is also offering a limited time offer where customers can avail a 30% discount on graphic card upgrades when customising their Lenovo desktop.

Lenovo's custom-made desktops are now available for purchase on their website and through select retailers. Customers can get their customised desktop delivered in a period of 4 weeks from the date of order.