Hyderabad: HMD has announced the launch of its latest smartphone, the HMD Crest and HMD Crest Max. The HMD Crest line up a new standard in smartphone photography, featuring an impressive 50MP selfie camera that captures vivid details and delivers instantly shareable results.

The software experience on the selfie camera have been taken to a whole new level with features like “Hands Free Selfie” with gestures for those difficult selfie moments along with features like tone control and Beautify, where, users can expect natural-looking selfies that truly represent their unique features.

The device additionally features exciting capabilities like slow-motion and AI Super Portrait mode, ensuring stunning self-portraits. For action shots, the Flash shot feature allows users to capture moving subjects with ease, while the Tripod Mode enables breathtaking long-exposure photography.

Additionally, both HMD Crest and HMD Crest Max introduce Repairability 1.0, simplifying replacement of Back Panel, Battery, Display or Charging Port. This feature extends device lifespan and reduces e-waste.

Ravi Kunwar, VP, India & APAC, HMD, said, “With the launch of HMD Crest and HMD Crest Max, we're not just introducing our first smartphone in India – we're ushering in a new era of mobile technology that puts creativity, sustainability, and user experience at the forefront. As we look to the future, HMD Crest line up marks a pivotal moment in the company's mission to provide innovative and expressive mobile experiences to the style-conscious audience across India.”